BetOnline Acquires Sportsbetting.ag

In sportsbook news this week, online giant BetOnline has acquired Sportsbetting.ag, which should only mean good things for online sports bettors.

BetOnline has quickly risen to the top of the heap of sportsbooks that accept American players. A decade ago, they were merely a middle-of-the-pack sportsbook but through improved marketing, content, software and technology, they have gradually grown into one of the best and most reliable sportsbooks on the internet.

Meanwhile, Sportsbetting.ag had been a book hanging in the mediocre tier and now should be looking forward to an upgrade. It’s unclear whether they will still target the U.S. market or whether they’ll be shifting their focus on other consumers but that news is sure to follow in the coming weeks.

Sportsbetting has already undergone a site relaunch and that’s likely just part of a bigger makeover.

Reputation had been a question mark for Sportsbetting.ag previously as there were some customer service issues but now that they are under the BetOnline umbrella, it’s likely that the company becomes more reputable. In the end, bettors might gain in that regard too. If they were avoiding depositing at Sportsbetting.ag, they should be much more reliable now.

Over the last couple of years, we’ve seen a number of sportsbooks leave the American market such as Pinnacle, Sportsbook.com and most recently, Intertops. The hope here is that BetOnline keeps Sportsbetting.ag accepting U.S. customers and improves their brand, which means American players may have gained one more option to use.

It’s nice to see online betting options expand for Americans after years of contraction. While this move might indicate that offshore sportsbooks are still capable of expanding in the U.S., a lot of American states are moving towards legalizing the activity themselves. Delaware, California and New Jersey could all legalize online gaming by the end of the year.

All in all, it looks like the regulations surrounding online betting are finally easing up, which is great news for bettors.

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